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Podcasts have revolutionised the global media industry, offering opportunities to individuals and organisations alike. From parents and kids to Twitter influencers and new media, stakeholders invest in creating and promoting their brands. Examples include popular shows like “I Said What I Said” and sold-out events featuring “aso-ebi” in Nigeria and the UK.

The emergence of platforms such as Zoom and Zencastr has contributed significantly to making podcasting more accessible than ever before. In addition, creating podcasts has become relatively easy by providing end-to-end recording, editing, and distribution capabilities via streaming services such as Spotify and Apple. As a result, aspiring podcasters can now enter the field with significantly reduced barriers, a positive development.

If you’re considering starting your podcast, there are a variety of formats to choose from, including documentary-style, one-offs, and interviews. Of course, as a new podcaster, you can select the format that best suits your needs. However, the interview format is a fantastic choice if you seek guidance on where to begin.

The world is now more digitally inclined, bringing about a simplified process of conducting podcast interviews. With Zoom and Zencastr, hosts can effortlessly connect with their guests from afar, eliminating the need for physical presence in the studio. It’s fascinating to note that podcast interviews now feature highly experienced individuals invited to national talk shows and ordinary people from one’s social circle, thanks to social media platforms like Instagram. This has resulted in an increased level of honesty in their conversations. 

If you’re just getting started with podcasting, choosing a specific topic, ideally unique, can be helpful. While it may be a common suggestion, having a niche can enhance your storytelling abilities and inspire fresh ideas. It allows for a focused approach and a clear message for your audience. To achieve a polished and professional podcast, avoiding empty spaces during recording is advisable to evade unwanted echoes. Unfortunately, this is a cumbersome task to rectify during editing. Furthermore, it’s imperative to lay out a clear and concise direction for the podcast before embarking on the recording process.

How to spread your podcast

Various streaming options are available on platforms like Anchor and Acast to boost your podcast’s exposure. Selecting the ideal platform for your needs will depend on budget and resources. However, once your podcast is up and running, the next step is to attract listeners. Again, utilising social media can be an effective means of promoting and sharing your content.

To maximise the exposure of your podcast, it is advisable to implement a comprehensive social media marketing campaign. Using platforms like Headliner to post audio snippets and share video clips of your discussions is effective. Additionally, if you have guests on your show, encourage them to share the episode with their followers to expand your audience. It is important to remember to apply similar promotional strategies as you would for other forms of media. 

How to enhance your podcasting abilities

As a podcaster, prioritise quality content that engages your audience, is consistent, and has high production value. Interactivity is critical to keeping listeners hooked, and consistency helps establish a loyal base. In addition, delivering high-quality content builds rapport and makes you a part of your listeners’ daily routine. While not guaranteed, the success of a podcast’s first episode is paramount to podcasters. Attaining success in this field requires persistence and hard work. Initial episodes may not receive immediate acclaim, notably if the podcaster lacks a substantial advertising budget. Nevertheless, dedication to the craft may lead to income generation. 

New podcasters should establish a recording schedule accommodating their energy levels and availability, as consistency is critical to maintaining a thriving podcast. When scheduling your podcast, it’s wise to avoid overburdening yourself. If your podcast doesn’t involve time-sensitive conversations, consider recording multiple episodes during a session to conserve your time and resources. Seeking assistance could be beneficial if you feel room for improvement in your podcasting skills. Having a team of one or two people to assist with production and act as your partners in charge may be advantageous. 

Common misconceptions surrounding podcasting

For a long time, people believed that creating a podcast required a fancy studio and expensive microphones. Although audio quality should be the top priority, you can achieve exceptional quality without a studio. All you need is clear, immersive audio without any unwanted noise. Even if you can’t afford a professional studio, you can use free tools like Audacity and Audition to edit your audio and remove background noise, improving its quality.

Achieving clear and engaging audio, free from any unwanted background noise, is undoubtedly essential. Even if a professional studio is outside reach, there are ways to enhance your sound quality during post-production. According to the source, freely available software like Audacity and Audition can help you eliminate background noise and improve your audio quality. It may be a good idea to create your Zencastr account and get started with your podcasting journey. Good Luck!